The Loft Guys
The Loft Guys partnered with Clueflow to launch a completely new brand focused on affordable loft boarding and insulation solutions. From branding and website design to SEO and Google Ads management, we helped transform the business into a scalable lead-generating brand serving customers across Suffolk and beyond.
Building a brand from the ground up
Ron, the managing director of The Loft Guys, discovered Clueflow after searching Google for a reputable digital marketing, web design, and branding agency in Suffolk.
Although Ron already operated an established business in a similar industry, he wanted to create a second company specifically focused on loft boarding, loft insulation, loft ladders, and hatch solutions at affordable prices.
After an initial strategy meeting with Ron and his sales managers, we discussed the brand vision, project scope, timelines, costs, and growth opportunities. The goal was to create a professional and trustworthy brand capable of generating consistent local leads while supporting long-term expansion.
Over the following months, Clueflow worked closely with The Loft Guys to develop the brand identity, website, and digital marketing strategy from the ground up.
Creating a brand that could compete locally
As a completely new company entering a competitive market, The Loft Guys needed a strong and professional identity that would instantly build trust with potential customers.
The challenge was not only creating a visually strong brand, but also building a website and marketing strategy capable of generating enquiries quickly in a highly competitive industry.
- A complete branding package and strategy
- A modern, conversion-focused website
- SEO foundations for local visibility
- Lead generation through organic and paid marketing
- Clear user journeys and strong call-to-actions
Branding, web design & digital marketing strategy
We started by discovering the brand essence, understanding the audience, and analysing the market to build a strong foundation for the new business.
From there, we created a complete brand identity package including logo design, stationery, fleet signage, email signatures, and social media assets.
Once the branding was complete, we planned and designed a modern WordPress website with conversion-focused layouts, strong UX/UI, and strategic local landing pages designed for SEO and lead generation.
Following launch, we implemented ongoing SEO and Google Ads campaigns while continuing to manage website maintenance, hosting, and marketing support for The Loft Guys.
Generating leads through SEO & PPC Ads
Within just 30 days of launching the SEO and PPC campaigns, The Loft Guys generated over 60 qualified leads with an average cost per acquisition of £48.
The new website provided a professional and user-friendly experience, helping establish trust while improving conversion rates through strategically placed calls-to-action and location-focused landing pages. Visit The Loft Guys wesbite.
- 60+ leads generated within the first 30 days
- Average Google Ads CPA of £48
- Professionally branded and SEO-optimised website
- Ongoing local and nationwide growth strategy
Delivering growth and success
Clients are at the heart of everything we do, and their success stories speak louder than words.
Word on the street - we make it look easy
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